As of today, Walmart is able to sell physical goods directly to users inside Roblox.
The introduction of real-life e-commerce could be a watershed moment for the company’s ambitions to become an all-encompassing destination for virtual life.
Walmart’s Roblox e-commerce experience launches later today, with users inside the pre-existing Walmart Discovered able to have real-life items shipped directly to their doorsteps. Users entering the experience will be greeted with a new storefront showcasing virtual twins of select physical items sold at real-life Walmart stores.
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