This article, first published by Digiday sibling Glossy, is part of Glossy’s “Earth Month” series, highlighting the fashion and beauty brands leading in sustainability and regulatory compliance. The series explores the challenges related to sustainability, including marketing initiatives, preparing for legislation and reporting on commitments.
Being an environmentally-focused beauty or wellness brand means constantly hitting roadblocks in the pursuit of true sustainability.
Like the science that powers it, being “sustainable” is a moving goalpost that requires constant attention and more resources, compared to brands that don’t prioritize environmental impact. This often includes investing in more expensive packaging, constantly analyzing the supply chain and finding the right messaging to market these endeavors to consumers. But beneath the surface, many brands are struggling with the same issues in pursuit of their differing sustainability goals.
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