This is the first installment of a two-part series on the top ad-supported streaming services. This report provides an overview of the platforms’ offerings and an analysis of how brands and agencies distribute their ad budgets and ad placements across platforms. Topics covered include:
Platforms’ plans, pricing and audience size
Platforms’ ad options and new ad inventory
YouTube’s command of the majority of ad placements
The second installment will dive into the results of Digiday’s recent survey of brands and agencies to analyze how advertisers’ preferences for ad options, ad targeting and ad campaign measurement match up to the platforms’ offerings. We’ll also examine challenges marketers face on the platforms and provide a guide to which platforms are right for key advertiser needs.
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