How Campbell’s and GSK’s multi-platform campaigns achieved authentic audience responses

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Quality content is always a must for marketers, no matter the format, channel or campaign. However, several factors must be considered when the marketing team ventures into video. 

For example, key challenges vary from deciding whether talent is a good fit to crafting messaging that will resonate throughout an entire campaign, managing how all those pieces fit together and determining which content will work best on which channel. 

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