While artificial intelligence was a major theme across the Consumer Electronics Show this year, agencies and marketers are trying to move past the hype — and seeking real investment and applications across the media spectrum.
“There isn’t a marketer in the world that hasn’t seen a compelling AI demo at CES,” said Henry Cowling, chief innovation officer of Media.Monks, “but we’re in a moment when marketers have to show the receipts — as the commercial model of the advertising industry is going through a paradigm shift, moving from hours to outputs.”
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