CES Briefing: ‘We’re in the middle of a storm right now’ as Google phases out third-party cookies

Change is in the wind as the digital media sector descends on the halls and meeting rooms of the Consumer Electronics Show this week.

The impact of Google Chrome withdrawing support for third-party cookies will be a consistent topic of conversation among this cohort as each prepares for an entirely different business reality in the next 12 months.

For some, the following year will also see a renewed period of mergers and acquisitions in the sector after 2023, which was quiet compared to the frantic state of corporate development in the immediate aftermath of the Covid-19 pandemic. 

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