As policymakers and businesses continue discussing possible regulation around AI, 2024 will also be another big year for data privacy.
It will be a busy year for anyone tasked with tracking new privacy laws or proposed legislation on an international, national and state level — compounded by rules related to other issues like AI and antitrust.
Regulatory discussions are concurrent with Google’s plan to officially begin deprecating third-party cookies. On Jan. 4, the company began testing its new Tracking Protection feature to block third-party cookies and limit cross-site tracking before a full phase-out takes place in the second half of 2024.
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