Even if a game isn’t make or break, sports leagues and brands want fans to be paying attention — and they’re hopeful new strategies will win over that fan base.
The NFL’s Pro Bowl, set to take place on Feb. 4 and one week ahead of Super Bowl, has held a somewhat secondary status in the eyes of football fans, lacking the heightened significance of regular-season or playoff games.
As a result, brands like Verizon — with its Pro Bowl sponsorship that started in 2015 — have introduced incentives to win over viewers.
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