Tag: tendências growth marketing 2023

Combining Growth OKRs with Company KPIsEnough with the alphabet soup, it’s that time of the year when companies are projecting goals, planning strategies, and aligning teams toward a unique mission for the next year. But, how can one combine something apparently uncertain like growth KPIs with the precision demanded by performance management methodologies, such as OKRs?Let’s start…

Using the W Framework to build and approve your growth strategyW Framework for strategy creationAs we approach the end of Q3, many companies are starting to plan their next year — even without taking their eyes out of Q4. A company’s result is the sum of the performance of all its moving parts, ensuring all of them are synched…

Growth or Waterfall — which methodology to use and when?Waterfall Vs growth methodologyRegardless of which methodology description you choose, all of them are basically systematized frameworks intended to organize a team around a specific goal, facilitate its productivity, its tracking, execution, and management.However, when to apply each may not be crystal clear at first sight so we will…

The Secret to Going ViralContinue reading on Growth Hackers »

Value-first onboarding and how to stop losing new users you don’t even know you’re losingQuick question. What’s the most important metric when it comes to converting sales through your SaaS product?Hint: It’s not signups. It’s not PQLs. It’s not even actual purchases.It’s activated accounts, the number of new users that received value from your product during their…

After a couple of decades of (almost) continued growth in the tech space, fueled by innovation (and pandemic-like events), where multiples skyrocketed and power-points were more common than spreadsheets in VC meetings, and getting funded became easier than getting revenue… reality (or correction, call it what you want) finally hit.The new normal goes beyond the expected…

What D2C brands need to do to make a subscription model work in 2022Continue reading on Growth Hackers »

How to get out of a growth slumpContinue reading on Growth Hackers »

from StrategyDrivenTo better understand the different nature of growth teams compared to other departments in the organization, we first need to clear up what’s the difference between an outcome and an output.Outcome: are what the business wants or needs to achieve.Output: are the actions or items that contribute to achieving an outcome.Some departments (marketing, sales) are more output-oriented,…