Categoria: Tendências
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Featured Snippets: What They Are & How to Earn Them
Earn one of the four types of featured snippets and drive more traffic to your content.
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Air Canada’s Chatbot Fail Should Propel Marketers To Address These AI Questions
Air Canada tried to throw its chatbot under the bus because it gave wrong information to a customer. But a Canadian court sided with the chatbot (and the customer). What does that mean for brands using public-facing generative AI tools?
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What Is Online Marketing? Everything You Need to Know in 2024
Online marketing is the practice of using the internet to promote your products, services, or brand.
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Google Local Pack: The Ultimate Guide for Better Local Rankings
Learn what the Google local pack is and how you can use it to maximize your business’s local visibility.
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15 Crawlability Problems & How to Fix Them
Crawlability problems are issues that prevent search engines from accessing your website’s pages.
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Classic Content Isn’t Necessarily Evergreen: Why Marketers Should Know the Difference
Evergreen does not automatically mean the content will stand the test of time. Nor is content that stands the test of time necessarily evergreen. Why? And can AI even generate classic content? Let’s explore.
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Embracing GenAI-Powered Search — Will Companies Have to Rethink Marketing Strategies?
If searchers continue chatting with GenAI answer engines, it will be more critical than ever for marketers to track and monitor search results.
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Google Trends: What It Is & How to Use the Data for SEO
Google Trends is a free tool that analyzes the popularity of search queries in Google Search.
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The Power of PPC and SEO Working Together
Explore the benefits of PPC and SEO working together. And how to use them both to meet your goals.
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Classic Content Isn’t Necessarily Evergreen: Why Marketers Should Know the Difference
Evergreen does not automatically mean the content will stand the test of time. Nor is content that stands the test of time necessarily evergreen. Why? And can AI even generate classic content? Let’s explore.