Categoria: Tendências
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Decoding the Mechanics of Brand Familiarity to Future-Proof Any Brand
In this article, Giulia sprinkles a bit of cognitive science in the marketing mix to showcase how leveraging the familiarity bias can future-proof any brand.
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Banner Ad Sizes: How to Choose the Right Size
Knowing your options is important so you can visualize how your ad will look, and how easily people will be able to see the ad.
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‘It’s not just about the results’: How Vox Media’s CRO Geoff Schiller is strategizing for ad sales in 2024
Vox Media’s CRO Geoff Schiller joins the Digiday Podcast.
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Decoding the Mechanics of Brand Familiarity to Future-Proof Any Brand
In this article, Giulia sprinkles a bit of cognitive science in the marketing mix to showcase how leveraging the familiarity bias can future-proof any brand.
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The Problem With AI Headlines
Open AI’s Sam Altman says the future of AI will accomplish 95% of what marketers use agencies, strategists, and creative professionals for today. But don’t panic. Get the context and an interpretation that will calm your concerns.
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How the SERPs Guide Content — Whiteboard Friday
From videos to featured snippets, discover how SERPs can help us with our content creation in this Whiteboard Friday with Julia-Carolin Zeng.
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How to Make an Ad, Step by Step
A great ad doesn’t bombard audiences’ in their newsfeed, it conveys a clear brand message, offers value, and earns users’ attention.
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Manage Your Content Budgets With ‘Bottle’ Episodes
The mega-hit Friends producers adopted a behind-the-scenes strategy that balanced the budget and delivered some of the best episodes. Consider a similar strategy for your budget-impacted content plan.
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Banner Ad Sizes: How to Choose the Right Size
Knowing your options is important so you can visualize how your ad will look, and how easily people will be able to see the ad.
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How to Find & Analyze Competitor Keywords
Competitor keywords are search engine queries that rivals rank for. Learn how you can rank for them, too.