Categoria: Tendências
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Cumulative Layout Shift: What It Is & How to Improve Your Score
Cumulative Layout Shift (CLS) is a Core Web Vital that measures unexpected shifts in a page‘s content.
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Dynamic Content: Definition, Examples & Implementation Tips
Learn to personalize the user experience across the buyer‘s journey using dynamic content (with examples).
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Don’t Follow Tesla’s Marketing Mistake
Tesla dismissed its marketing team this month. The layoffs come only a year after a mandate to “try advertising” that Elon Musk later said was “too generic.” But is marketing really to blame? Is there a takeaway for other companies?
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How to Write Press Releases for Optimal Results
How to Write Press Releases for Optimal Results Whether you’re announcing a new product, a company milestone, or an event, press releases remain a cornerstone of effective PR communication. But in today’s media landscape, with fleeting attention spans and ever-evolving news cycles, your press release must stand out. Otherwise, it’ll just get lost […] The post How to Write Press Releases…
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Leveraging AI to Craft Engaging Discount Campaigns on Social Media
Leveraging AI to Craft Engaging Discount Campaigns on Social Media In the past, plenty of businesses approached the process of offering discounts to their social media followers in a fairly slap-dash way – usually by slashing prices and hoping for the best. Today, you can use AI […] The post Leveraging AI to Craft Engaging…
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5 AI Tools Revolutionizing Content Optimization for SEO
5 AI Tools Revolutionizing Content Optimization for SEO Are you looking to enhance your website’s SEO but find the assortment of tasks overwhelming? You’re not alone. The good news is that AI tools have evolved significantly, offering a streamlined approach to boosting your search engine performance. This article explores five innovative […] The post 5 AI Tools Revolutionizing Content…
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Why some publishers aren’t ready to monetize generative AI chatbots with ads yet
Monetization of generative AI chatbot experiences is slow going. Some publishing execs said they’re not ready to add advertising to these products until they scale or can build a subscription model first.
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Ahead of Euro 2024 soccer tournament, brands look beyond TV to stretch their budgets
Media experts share which channels marketers are prioritizing at this summer’s Euro 2024 soccer tournament and the Olympic Games.
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Google’s third-party cookie saga: theories, hot takes and controversies unveiled
Digiday has gathered up some of the juiciest theories and added a bit of extra context for good measure.
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X’s latest brand safety snafu keeps advertisers at bay
For all X has done to try and make advertisers believe it’s a platform that’s safe for brands, advertisers remain unconvinced, and the latest headlines don’t help.