Categoria: Tendências
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How To Write Faster With or Without an AI Assist
Imagine you could write more quickly. Deadline stress would disappear. Hunched shoulders would relax. And your boss would smile more. Here’s how to turn that dream into a reality.
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Enhancing Digital Storytelling: A Game Changer in Content Marketing
Enhancing Digital Storytelling: A Game Changer in Content Marketing When it comes to content marketing, storytelling has always been the bonafide hero. From the earliest days of brand-embellished folklore to today’s tweet-sized narratives, stories are how we remember, how we learn, and how we connect. Every brand now needs to be a story-driven brand, but […] The post Enhancing Digital Storytelling: A Game…
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Female Founders, Are You Ready To Build A High-Growth Business?
Read on and discover if entrepreneurship is the right path for you. Learn about the risks and rewards of building a high-growth business. The post Female Founders, Are You Ready To Build A High-Growth Business? appeared first on Search Engine Journal.
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CMO Strategies: Advertisers identify the top attributes on ad-supported streaming platforms
This is the third installment in Digiday’s multi-part series covering the top ad-supported streaming services and part of Digiday’s CMO Strategies series. In this report, we examine which ad attributes matter the most to marketers on streaming platforms.
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In the marketing world, anime is following in the footsteps of gaming
As marketers look to take advantage of anime’s entry into the zeitgeist, they might be wise to observe the parallels between the evolution of anime as a marketing channel and the ways brands have learned to better leverage gaming in recent years.
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Publishers not ready to change social media strategies as TikTok ban looms
Execs at Bustle Digital Group, Gallery Media Group and The Washington Post don’t have plans to change their audience development strategies on social media or abandon TikTok as a result of the impending ban.
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The DOJ makes closing arguments in Google Search antitrust trial
Trial participants will rest their case over the next two days, marking a key date in Google’s tussles with governments.
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Media Briefing: Publishers are still prepping for cookie deprecation despite Google’s delay
Google may have pressed pause on cookie deprecation but publishers’ cookie-less tests persist.
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Research Briefing: Frequency capping matters most on streaming platforms
In this edition of the Digiday+ Research Briefing, we examine the top ad attributes marketers want from ad-supported streaming platforms, how brands are increasing their marketing spend on YouTube, and how Walmart and Roblox are teaming up to make virtual e-commerce a reality, as seen in recent data from Digiday+ Research.
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NewFronts Day 3: Diverse-owned media companies tout their multicultural audience reach, plus a Q&A with IAB’s CEO
Day three of the IAB’s annual four-day NewFronts focused on ad tech products and media companies pitching their ability to reach multicultural audiences, such as the U.S. Hispanic and LGBTQ+ markets.