Categoria: Tendências

This week’s Future of TV Briefing looks at how TV and streaming ad sellers looking to make more outcome-oriented pitches in this year’s upfront market.

Warner Bros. Discovery has turned to programmatic guaranteed in its latest attempt to capture more ad dollars.

Reddit is now treading the well-worn path of many platforms before it: the quest to gather a large enough user base to attract brands without alienating its core audience.

Big brands appear to be among the first to get hit with manual actions. One major company had a weird response. The post Big Brands Receive Site Abuse Manual Actions appeared first on Search Engine Journal.

This year’s Digiday Content Marketing Awards successfully leveraged video content and personalization to craft compelling narratives that resonated with audiences. User-generated content and content collaboration also emerged as priorities as brands looked to expand reach and audience engagement. For instance, in the Best Event category, eBay won for its partnership with Vogue and rapper Ice

The world of SEO has been a rollercoaster ride of changes and challenges. But even amidst the chaos, one thing remains constant: Google’s commitment to maintaining quality search results and keeping spam links off of SERPs. So what does this mean for you and your search strategy? How can you build links successfully and boost…

A content outline can help improve your content‘s readability and performance. Here‘s how to create one.

Watch on-demand to learn a scalable and sustainable acquisition framework to support long-term growth objectives in your campaigns. The post Do More with Less: Navigating Customer Acquisition Challenges for Today’s Enterprises appeared first on Search Engine Journal.

Hoy por hoy el competido mundo del podcast representa una nueva nueva sinergia para los medios de comunicación y las marcas, sobretodo si el producto es entretenido, polifacético y multicultural. Bajo esa premisa, Sonoro, una de las compañías latinas a la vanguardia de la producción de este formato, logró acomodarse en el quinto lugar de