Categoria: Tendências

In this edition of the Digiday+ Research Briefing, we examine how influencers see more Instagram engagement with still images than Reels, how publishers aren’t yet worried about the impact of a potential TikTok ban on their revenues and what types of first-party data are most important to marketers for ad targeting on streaming platforms, as…

Independent marketing and communications agency Boathouse is adding a supplier diversity program on May 16 as part of expanding its diversity initiatives more widely.

Some publishers are expecting the worst while others aren’t sweating the “what ifs” as Oct. 1 approaches.

Google launches saved comparisons tool allowing you to save customized segment filters in GA4 The post Google Launches New ‘Saved Comparisons’ Feature For Analytics appeared first on Search Engine Journal.

En 2024, los marketers deberán prestar atención al anime. Durante décadas, la animación japonesa se consideró un nicho de interés, territorio exclusivo de nerds y habitantes de sótanos. Pero en los últimos años, el anime se ha extendido a lo grande y, en 2024, marcas como McDonald’s están empezando a prestarle atención. En el pasado,

Microsoft-LinkedIn report reveals AI skills are now essential for marketers to stay competitive and advance their careers. The post LinkedIn Report: AI Skills Now Must-Have For Marketers appeared first on Search Engine Journal.

Use this advice to write a press release that will capture the media’s and your target audience’s attention.

As of today, “Dota 2” has joined “Counter-Strike” on Blast.tv, becoming only the second esport to be featured on the platform. Digiday spoke to Blast.tv head of product Rory McEvoy to learn why Blast.tv is going all-in on “Dota 2.”

This Tactics + Insights guide, sponsored by Acxiom, examines how brands and agencies buy and activate data for more impactful campaigns. With high-quality data, marketers develop more insights to their audiences to improve campaign performance and drive growth. As the need for data accelerates with the fluctuating third-party cookie deprecation timeline, savvy brands and agencies