Categoria: Tendências
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Ad tech’s week on Wall Street underscores critical industry challenges
DoubleVerify’s stock slumps more than 40% as key industry challenges mount.
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Inside the debate among marketers for and against virtual influencers
The rise of AI and the growth of the creator economy have sparked a resurgence in marketers’ interest in these digital personas.
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IPG’s former data chief Arun Kumar: How data collection can be improved without too much regulation
In his book, The Data Deluge, which comes out next week, Kumar argues that as data and data collection and analysis got more sophisticated, somewhere along the way, ethics took a backseat.
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Google Defends Lack Of Communication Around Search Updates
Google regularly updates search algorithms with thousands of unannounced tweaks annually, sparking discussion around transparency. The post Google Defends Lack Of Communication Around Search Updates appeared first on Search Engine Journal.
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13 Writing Side Hustles To Earn An Extra $1,000
This post will introduce you to 13 excellent writing side hustles you can pursue to make an additional $1,000 to… Continue Reading The post 13 Writing Side Hustles To Earn An Extra $1,000 appeared first on Copyblogger.
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Google’s Strategies For Dealing With Content Decay
Google shares strategies for managing outdated website content rather than deleting it. The post Google’s Strategies For Dealing With Content Decay appeared first on Search Engine Journal.
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Google Defines “Content Decay” In New Podcast Episode
Google defines “content decay” in a new episode of the Search Off The Record podcast, and discusses how to handle old webpages. The post Google Defines “Content Decay” In New Podcast Episode appeared first on Search Engine Journal.
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Is it time to change the agency holdco model?
Industry observers wonder if it’s best to build, buy, or rip up and start again.
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Everything You Need to Know About SEO Taxonomy
Everything You Need to Know About SEO Taxonomy So, you’ve optimized your web pages, invested time and effort in creating tons of articles and earning backlinks, but your SEO KPIs are still failing. What could be the issue? Your site taxonomy is likely the hitch. This crucial […] The post Everything You Need to Know…
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How To Use ChatGPT For Keyword Research
Master the art of keyword research with ChatGPT. Speed up your process and gain valuable insights for your SEO strategy. The post How To Use ChatGPT For Keyword Research appeared first on Search Engine Journal.
