Categoria: Tendências
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Media brands are leveraging content catalogs and driving ad revenue with linear channels
While many media companies and advertisers have narrowed their focus to streaming and video on demand, there is still significant audience demand for linear television’s lean-back experience. Despite claims that linear channels are dying, audiences still crave more passive media consumption. According to Nielsen, broadcast and cable combined for 50.9% of all U.S. TV usage
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GroupM to double media spend on women’s sports
Citing a Deloitte report that estimates the women’s sports ad marketplace will exceed $1 billion in 2024, GroupM said it will seek out what it calls first-look and first-to-market investment opportunities for several clients.
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26 Types of Digital Advertising: The Ultimate List
From search and social media ads to mobile ads, learn about various types of digital advertising campaigns.
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5 Trends in Content Localization + 1 to Keep an Eye On
From tailored product offerings to studying evolving SERPs worldwide, learn how multinational brands navigate linguistic and cultural nuances to connect authentically with consumers.
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How to Choose the Right Event Software for Your Next Big Occasion
How to Choose the Right Event Software for Your Next Big Occasion Choosing the right event software is akin to selecting the perfect venue; both are foundational to your event’s success.Every seasoned event planner knows the palpable rush of excitement mixed with a tinge of anxiety – the […] The post How to Choose the…
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Future of TV Briefing: Ad buyers, sellers ‘don’t anticipate a major currency shift’ in this year’s upfront
This week’s Future of TV Briefing looks at the measurement currency outlook for this year’s TV and streaming ad upfront market.
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Future of TV Briefing: Ad buyers, sellers ‘don’t anticipate a major currency shift’ in this year’s upfront
This week’s Future of TV Briefing looks at the measurement currency outlook for this year’s TV and streaming ad upfront market.
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Future of TV Briefing: Ad buyers, sellers ‘don’t anticipate a major currency shift’ in this year’s upfront
This week’s Future of TV Briefing looks at the measurement currency outlook for this year’s TV and streaming ad upfront market.
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10 Effective Digital Marketing Channels & How to Use Them
10 digital marketing channels and how you can use them to drive more business, step by step.
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How To Survive 3 New Threats to Your SEO Strategy
Three cataclysmic forces are shaking the search landscape – Google’s Search Generative Experience, the flood of AI content, and the growth of social search. It’s time to see the threats and figure out what to do. Here’s some help.