Categoria: Tendências
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AI in Content Marketing: Benefits, Challenges & How to Use It
Learn how to use AI for more effective content marketing. And see which tools can help you get better results.
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7 Small Business Marketing Challenges & How to Overcome Them
Typical small business marketing challenges include limited budgets and difficulty reaching target audiences.
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7 of the Biggest Marketing Problems & How to Solve Them
Learn about seven key problems marketers face in 2024 and how to overcome them to grow your business.
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The Dos and Don’ts of Pitching Journalists To Get More From Your Owned Media
You spend a lot of resources on the content published on your brand’s site. Why not get a credibility boost and a wider audience for it? Put on your PR hat (or get with the PR team) and get pitching with these tips.
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Building Brand Authenticity Through Community
Explore the power of authentic interactions in building brand trust and loyalty. Learn how to cultivate your brand voice and values. The post Building Brand Authenticity Through Community appeared first on Search Engine Journal.
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Ad tech vendor Colossus faces scrutiny for alleged mismanaging IDs
Concerns stem from a report by ad transparency startup Adalytics, which discovered that Colossus was mislabeling IDs, leading to unintended ad purchases.
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Media Briefing: Publishers’ Q1 earnings show promise, but also room for improvement
Publishers’ Q1 earnings show some promise in the digital ad market.
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As the line between B2B and B2C marketing blurs, Workday taps humor in consumer-facing media channels
As the crowded digital landscape challenges marketers to stand out, B2B company Workday tests a B2C marketing strategy.
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How the NBA’s broadcast rights tussle could affect advertisers
Streaming could change the NBA advertising landscape, say media experts.
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How indie agencies will compete with holding companies during the upfront
Agility and flexibility will be key for independent agencies to take on the holding companies as the upfront marketplace plays out over the next several weeks and months — especially as client expectations change as a result of a far more complex market.