Categoria: Tendências

The pros and cons of search marketing generalists and strategists is important to get the right resources or agency for your brand. The post Search Marketing Generalists Vs. Specialists: Pros And Cons appeared first on Search Engine Journal.

Year two of Possible is once again being held in Miami Beach, and it will take place from April 15-17 with 3,000 attendees expected to listen to another 200 or so speakers, including Snap’s Colleen DeCourcy, Uber Ads’ Megan Ramm and UM Worldwide’s Matthew Smith.

Marketers say they can’t recall a worse time to run ads on the platform.

Agencies and influencers are increasingly focusing on search content strategies as TikTok recently launched a new monetization program to reward content matching popular searches – but experts warn that brand safety and authenticity could get tarnished if they do not strike the right balance.

Advertisers are shifting carbon measurement from ad campaigns to ad supply chains.

It’s only getting harder to stand out in the digital marketplace. So cash-back reward company Ibotta is turning to in-person activations to better capture shopper attention.

Last week, tech companies like Google, Microsoft and Amazon all announced updates more updates for their cloud and AI efforts

At least 21 different sessions across the three days that Possible takes place — all in the halls of the Fontainebleau Miami Beach hotel— feature the capital letters AI In their headlines. And the topic will be pretty inescapable in most of the conversations that take place onstage or around the event. 

Google tests limiting California news links, warning proposed pay-for-link law could harm local outlets. The post Google Limits News Links In California Over Proposed ‘Link Tax’ Law appeared first on Search Engine Journal.