Categoria: Tendências

How to make sense of what Google is saying about updates, fixing an algorithm that’s not “broken” and turning that into better rankings The post Is Google Broken Or Are Googlers Right That It’s Working Fine? appeared first on Search Engine Journal.

Harness Schema Markup to create a content knowledge graph. Explore the reasons behind adopting structured data and its benefits in the age of generative AI. The post Why Now’s The Time To Adopt Schema Markup appeared first on Search Engine Journal.

Publishers’ sales teams will descend on the Croisette in Cannes next week. This is how they’re planning to pitch marketers.

Riot Games is currently the last major game publisher to own and operate its own esports leagues, and consolidating some of those leagues could mean less of a headache for Riot’s esports department, which was hit by layoffs earlier this year.

In this edition of the Digiday+ Research Briefing, we examine how meetings and dealmaking are top of mind for ad industry professionals as they head to Cannes, how LinkedIn’s Wire Program may yield new ad revenue for publishers, and how OpenAI continues to sign content licensing and tech development deals with publishers, as seen in…

Work platform Monday.com now occupies the former office space of BuzzFeed.

While it’s still early days, TikTok is at the very least showing its intention toward publishers, by making them more of a priority and increasing monetization opportunities.

For some, the constant flow of booze and cocktails is all part of the schmoozing that comes with Cannes Lions. Others, however, may be looking for a Cannes Lions experience sans alcohol. Here’s how to do it.