Categoria: Tendências
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What Is a Landing Page? Examples + Best Practices
Want users to take action? Try a landing page that’s designed with conversions in mind.
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Google PageSpeed Insights: What It Is & How to Boost Your Score
Google’s PageSpeed Insights is a popular, free tool that analyzes a page’s speed on mobile and desktop devices.
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Is It OK for Platforms to Train Their AI With Your Content?
This past week, people grew outraged over Adobe’s update to service terms for its Creative Cloud, and Meta let UK and European users know their information can be used to develop its AI products. What should marketers make of all this?
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Omnicom’s Cannes strategy starts with purchase-path research showing just how much has changed
The main message: marketers need to collapse silos because the connected commerce experience, when organically blended with entertainment and social media, is eroding the traditional sales funnel model.
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Advertisers once again try to crack open the secret sauce of platforms, this time with a savvier touch
Deja vu in ad land.
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From music festivals to agency overhauls: Greg James is driving momentum at Havas Media Network U.S.
Inside the recently minted agency CEO’s first six months at the summit of Havas Media Network in the U.S.
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Why Getty Images and Picsart are partnering to train a new AI image model
The deal let Picsart train create an AI model using hundred of millions of licensed images to power a new platform for both companies.
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Why Euro 2024 is ‘a big step change’ for the areas advertisers will rely on
Digiday identifies the key marketing battlegrounds at this year’s tournament.
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Cannes Briefing: Digiday’s guide to the 2024 Cannes Lions International Festival of Creativity
Here’s Digiday’s guide to the 2024 Cannes Lions International Festival of Creativity.
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What people say versus what they mean at the Cannes Lions International Festival of Creativity
Here’s what people really mean versus what they say in Cannes.