Categoria: Tendências
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Small Player Wins Big in Brand Games
A small sports apparel brand made a fresh marketing play that gained global attention and a spot at the Olympics alongside the biggest brands in the world. Take note (and inspiration) to help your marketing game.
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What Are Breadcrumbs & Why Do They Matter For SEO?
Improve SEO and user experience with breadcrumbs on your website. Learn how implementing breadcrumbs can have a positive impact on your website’s visibility and navigation. The post What Are Breadcrumbs & Why Do They Matter For SEO? appeared first on Search Engine Journal.
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Google Confirms Robots.txt Can’t Prevent Unauthorized Access
Google’s Gary Illyes confirms that robots.txt is ineffective at stopping unauthorized access The post Google Confirms Robots.txt Can’t Prevent Unauthorized Access appeared first on Search Engine Journal.
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Inside the deal structure of Outbrain and Teads’ billion-dollar merger
The intricacies of ‘one of the worst kept secrets in ad tech M&A’ offer a curious insight into dealmaking in 2024.
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‘Straight from the top’: Criteo says Google won’t pull an Apple when it asks whether people want third-party cookies
According to Criteo, whatever prompt Chrome users see about turning off third-party cookies will clearly outline the implications of opting out of being tracked.
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Brat Summer’s sun might be setting, have marketers noticed?
Agencies are pitching tactical work to clients based on the Charli XCX-spawned trend. But time is running out.
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While AI isn’t bad, it does have a serious branding problem
Platforms are desperate for people to see past the creepy Skynet version of AI and embrace their vision, but they just can’t seem to make it happen.
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From the Super Bowl to the Olympics, AI companies are spending more on AI-related advertising
Nearly 600 companies spent more than $107 million on AI-related ads in the first half of 2024, according to Media Radar data, a huge increase over the same period in 2023.
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Personal Branding For Solopreneurs: Step By Step Guide
A key challenge many solopreneurs face is generating steady demand for their businesses. As a solopreneur, you don’t have access… Continue Reading The post Personal Branding For Solopreneurs: Step By Step Guide appeared first on Copyblogger.
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Google Clarifies Autocomplete Functionality Amid User Concerns
Google clarifies Autocomplete functionality, addressing user concerns and explaining recent issues. The post Google Clarifies Autocomplete Functionality Amid User Concerns appeared first on Search Engine Journal.