Categoria: Tendências

The partnership with Amazon Ads enables Omnicom’s planning and investment teams to access Amazon’s proprietary browsing, shopping and streaming insights to directly tie linear and CTV investment to purchases made on Amazon.

Last week’s WWDC made plenty of headlines with various AI updates across Apple’s operating system and apps.

No doubt, marketers have found uses for gen AI beyond social copy and internal content creation, but it’s yet to be said if AI will reach an inflection point at this year’s Cannes Lions.

Publicis Groupe plans to use the week to emphasize its AI expertise and entice its existing client roster to invest more heavily in the space.

The art of making sales at Cannes may not be the same strategy taught in business school.

Influencer agencies are muscling their way deeper into Cannes Lions, as it becomes more of a distinct media channel. Are acquisitions around the corner?

The Cannes Lions Festival’s evolution from a sun-soaked schmooze-fest to a hive of strategic deal-making, discussion and deliberation continues to unfold this year.

Discover 15 proven strategies to boost Google Ads conversion rates. From keyword optimization to social proof, maximize ROI with these actionable tips. The post 15 Ways To Improve Conversion Rates In Google Ads appeared first on Search Engine Journal.

This detailed guide reveals how to build and maintain a diverse backlink profile to boost your website’s search performance. The post How To Build A Diverse & Healthy Link Profile appeared first on Search Engine Journal.

Google’s Gary Illyes responded to a question about concerns over toxic link sabotage The post Google Answers Question About Toxic Link Sabotage appeared first on Search Engine Journal.