Categoria: Tendências

Betches Media yesterday introduced Betches Style, intended to offer style guidance to its largely Gen-Z and millennial women audience.

Anthropic agreed to a proposed $1.5B settlement over pirated books used to train Claude. If approved, eligible titles would receive about $3,000 each. The post Anthropic Agrees To $1.5B Settlement Over Pirated Books appeared first on Search Engine Journal.

Google’s Help Center now lists Gemini App limits for prompts, images, Deep Research, video generation, and context windows. The post Google Publishes Exact Gemini Usage Limits Across All Tiers appeared first on Search Engine Journal.

The New York Times’ new family plan is key to its overall subscription strategy to boost acquisition, retention and revenue.

The antitrust ruling keeps Google intact but rewires the search marketplace. How should marketers plan for AI assistants, auctions, and rising TAC costs? The post Google’s Antitrust Ruling: What The Remedies Really Mean For Search, SEO, And AI Assistants appeared first on Search Engine Journal.

A picture becomes clear of how Publicis is using a variety of tools to beat its competitors to winning clients or luring them away.

The cookie’s not formally going away, but spending by CPGs points to its eventual obsolescence.

Four creators and creator talent managers that had recently signed CTV licensing deals told Digiday that they were planning to leverage their expansion onto TV to charge higher rates for sponsored content.

As supply chain costs surge and pricing pressure builds, investors are asking if American Eagle’s focus on cultural heat is coming at the cost of sustainable growth.

Snap’s head of global creator partnerships, Quincy Kevan caught up with Digiday to discuss the new-found momentum around the platform’s creator efforts.