Categoria: Tendências
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Ad Tech Briefing: Start-ups are now table stakes for the future of ad tech
Scaled ad tech companies need to maintain relationships with startups, when the sector is experiencing ongoing disruption due to AI.
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Google: Many Top Sites Have Invalid HTML And Still Rank
Most top-ranking websites fail HTML validation. Google explains why perfect code isn’t required, and what matters instead. The post Google: Many Top Sites Have Invalid HTML And Still Rank appeared first on Search Engine Journal.
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How leading publishers use data to refine subscription and ad strategies
Michael Silberman, evp of media strategy, Piano Between AI search summaries and declining referrals from social media, publishers are feeling the pressure when it comes to site traffic. Piano’s data backs this up: Between 2022 and 2024, benchmark data across Piano clients found that traffic growth was fairly flat — it increased by only 5%.
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DeepSeek App Faces Ban In Germany For Illegal Transfer Of User Data
Germany is pursuing a ban on DeepSeek due to alleged illegal transfers of user data to China. The post DeepSeek App Faces Ban In Germany For Illegal Transfer Of User Data appeared first on Search Engine Journal.
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Google Rolls Out June 2025 Core Update
Google’s June 2025 core update is now rolling out and may take up to three weeks to complete. The post Google Rolls Out June 2025 Core Update appeared first on Search Engine Journal.
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Google Integrates Search Console Insights Into Main Platform
Google has launched a new integrated version of Search Console Insights, offering simplified performance data in the main dashboard. The post Google Integrates Search Console Insights Into Main Platform appeared first on Search Engine Journal.
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The Strategy Gap: Social Video Is Not PPC Video
CMOs looking to improve ROAS should rethink video. This article outlines why social content repurposing is killing performance and what to do instead. The post The Strategy Gap: Social Video Is Not PPC Video appeared first on Search Engine Journal.
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The 5 Top AI Challenges in Marketing (and How to Solve Them)
Uncover the top 5 AI challenges in marketing and learn how to solve them with better strategy, stronger tools, and aligned team execution.
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How Enterprise Search And AI Intelligence Reveal Market Pulse
As AI reshapes buying behavior, marketers need smarter insights. Here’s how to keep up. The post How Enterprise Search And AI Intelligence Reveal Market Pulse appeared first on Search Engine Journal.
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TikTok pushes deeper into AI-powered ads amid uncertainty over U.S. ban
TikTok has big plans for Smart+ and search this year, despite its ongoing legal battle.