Categoria: Tendências

Brands need to produce entertainment that people would pay to consume rather than skip.

Instacart is on a mission to make every surface shoppable, pitching that to advertisers at this year’s Cannes Lions festival.

A highly competitive job market and the rise of employer branding have necessitated a closer collaboration between HR and marketing.

Publishers like Condé Nast, Gallery Media Group and She Knows are taking what they learned from last year’s Amazon Prime Day to shape their strategies this year in an effort to boost affiliate commerce revenue during the July shopping event.

Sports isn’t just a sideshow at Cannes Lions 2024, it’s taking center stage.

Study reveals Google search shifts: ecommerce and user-generated content rise, while product review sites lose visibility. The post Study: Google Favors Ecommerce Sites & User-Generated Content appeared first on Search Engine Journal.

A new study finds Google is reducing the frequency of, but lengthening, AI overviews in search results. The post Google Dials Back AI Overviews In Search Results, Study Finds appeared first on Search Engine Journal.

Google begins rolling out the June 2024 spam update, which should take a week to complete. The post Google Launches June 2024 Spam Update appeared first on Search Engine Journal.

Get more video views and clicks by optimizing your content. Here‘s how to promote your YouTube channel.

Pillar pages are pieces of content that provide an overview of a topic and link to more specific cluster posts.