Categoria: Tendências

As retail media has evolved from an emerging media channel to a major sub-division of advertising, growth is harder to come by, meaning that retail media networks have to do more to prove their worth.

AI-powered search is eating into publisher traffic — and they’re fighting back. This week’s Digiday Podcast breaks down the numbers and the growing backlash.

Here’s what’s been going on in the land of platforms over the last year.

On September 5 and 6, roughly 2,000 Roblox creators and marketers traveled to San Jose for the platform’s annual creator conference. This year’s RDC came during a particularly busy period for Roblox, which is rapidly expanding its advertising business — announcing a partnership with Google to expand its programmatic ad business in April — while simultaneously…

Betches Media yesterday introduced Betches Style, intended to offer style guidance to its largely Gen-Z and millennial women audience.

Anthropic agreed to a proposed $1.5B settlement over pirated books used to train Claude. If approved, eligible titles would receive about $3,000 each. The post Anthropic Agrees To $1.5B Settlement Over Pirated Books appeared first on Search Engine Journal.

Google’s Help Center now lists Gemini App limits for prompts, images, Deep Research, video generation, and context windows. The post Google Publishes Exact Gemini Usage Limits Across All Tiers appeared first on Search Engine Journal.

The New York Times’ new family plan is key to its overall subscription strategy to boost acquisition, retention and revenue.

The antitrust ruling keeps Google intact but rewires the search marketplace. How should marketers plan for AI assistants, auctions, and rising TAC costs? The post Google’s Antitrust Ruling: What The Remedies Really Mean For Search, SEO, And AI Assistants appeared first on Search Engine Journal.