Categoria: Tendências
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How To Make Money As A Copywriter (Even in 2025)
Can you really make money as a copywriter today? With AI content writers, making money as a copywriter might seem… Continue Reading The post How To Make Money As A Copywriter (Even in 2025) appeared first on Copyblogger.
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Study: Google AI Mode Shows 91% URL Change Across Repeat Searches
A study finds Google’s AI Mode delivers different URL results 91% of the time for the same query, highlighting volatility in source selection. The post Study: Google AI Mode Shows 91% URL Change Across Repeat Searches appeared first on Search Engine Journal.
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Google’s John Mueller: Core Updates Build On Long-Term Data
Google says core updates rely on long-term patterns, not recent link spam. Should you disavow? Here’s what John Mueller told SEO professionals. The post Google’s John Mueller: Core Updates Build On Long-Term Data appeared first on Search Engine Journal.
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Keywords Are Dead, But The Keyword Universe Isn’t
In this week’s Growth Memo, Kevin Indig shows how to build a scalable keyword universe that adapts to AI-driven search intent and content priorities. The post Keywords Are Dead, But The Keyword Universe Isn’t appeared first on Search Engine Journal.
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Ask An SEO: How Can I Turn Low-Converting Traffic Into High-Value Sessions?
You’ve got traffic but no checkout action. These CRO insights from Kevin Gibbons help you turn clicks into customers without overhauling your entire site. The post Ask An SEO: How Can I Turn Low-Converting Traffic Into High-Value Sessions? appeared first on Search Engine Journal.
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How To Adjust Your Content Strategy for Google’s AI Mode
Struggling to stay visible in Google’s AI-driven search? Learn how to pivot your content strategy for AI Mode and future-proof your brand’s discoverability.
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Google’s Trust Ranking Patent Shows How User Behavior Is A Signal
Google’s trust ranking patent suggests that user behavior can influence how search results are ranked. The post Google’s Trust Ranking Patent Shows How User Behavior Is A Signal appeared first on Search Engine Journal.
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In the age of AI Overviews, Tripadvisor wants to be the destination
AI is changing search — Tripadvisor wants to change with it.
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Digiday+ Research: More than half of marketers invest in TV and streaming, with an eye on impressions and branding
The majority of marketers are directing ad spend toward TV, with a focus on ads that drive impressions and branding.
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Inside Kristi Argyilan’s RMN playbook: Lessons from the ‘godmother’ of retail media
Uber’s global head of advertising Kristi Argyilan says the future of retail media hinges on real-time relevance, brand differentiation, and breaking free from a one-size-fits-all playbook.