Categoria: Tendências
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Groundbreaking Autism Travel Series Rockets Myrtle Beach Tourism
Myrtle Beach’s tourism bureau chief talks about why they created a series about traveling with autism that may soon hit a popular streaming service. He also recaps their debut owned content, Chef Swap, which appears on the Cooking Channel.
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Crafting Compelling Narratives: The Best Paraphrasing Techniques for Storytelling
Crafting Compelling Narratives: The Best Paraphrasing Techniques for Storytelling Storytelling is an art. Unfortunately, not everyone is an artist. In fact, many of us lack the required skills to narrate stories well. However, those who master it never fail to impress their audience. If you want to […] The post Crafting Compelling Narratives: The Best…
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Finding the Best Time Tracking Apps: Features That Matter
Finding the Best Time Tracking Apps: Features That Matter A time tracking application can actually assist you in effectively managing your time and projects. It does not matter what your role is: finding the right app can completely change your workflow, be it a freelancer or a manager […] The post Finding the Best Time…
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The Complete Guide to a Successful CMS Migration [+ Checklist]
Learn what a CMS migration is, its main impacts and issues, and how to perform one with our in-depth guide.
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As controversy builds, the clock is ticking for noted livestreamer Dr Disrespect’s sponsors
The fact that it took four whole years for Beahm’s partners and sponsors to wise up about the reasons behind his 2020 Twitch ban is, to some extent, an indictment of non-endemic brands’ laissez-faire approach to games as a marketing channel.
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Don’t call them social media networking sites: Why these platforms are distancing themselves from the social media label
Social media channels seem to be distancing their identity from “social media networks” to play up the positive aspects of their channels for users and ad spend.
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Future of TV Briefing: Why digital advertisers need bridge metrics for streaming
This week’s Future of TV Briefing looks at why performance-minded, digital-leaning advertisers need help crossing over as traditional TV metrics subsume streaming.
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CMO Strategies: Retail media’s rise — from Amazon to eBay
While retail media has a ways to go before competing with No. 1 marketing channel social media, it’s making rapid strides as its strengths become more clear.
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Pitch deck: How NBCU is pursuing ad dollars around this year’s Olympics
While the broadcaster knows the Olympics draw massive viewership, this is the first time it’s aggressively pushing it beyond traditional TV.
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Newly merged Amp agency is comfortable sandwiched between holdcos and other indies
An assemblage of five agencies that came together in March to form one P&L, Amp aims for mid-market clients