Categoria: Tendências

Discover how to efficiently manage large-scale site monitoring and performance optimization in using Google Sheets and the GSC API. Stay ahead of the competition. The post Automate Multi-Site Reporting With Google Sheets And GSC API appeared first on Search Engine Journal.

Enhance your WordPress security with these expert tips. Protect your website from hackers and keep your data safe. The post Top 15 Ways To Secure A WordPress Site appeared first on Search Engine Journal.

Meta is adding more generative AI tools for ads with ways to create AI images for ads and AI-generated text for headlines and text overlays.

Jellyfish, a U.K.-based digital marketing company, pioneered a new way of thinking about the managerial path and debated if we need managers at all. 

This week’s Future of TV Briefing looks at how TV and streaming ad sellers looking to make more outcome-oriented pitches in this year’s upfront market.

Warner Bros. Discovery has turned to programmatic guaranteed in its latest attempt to capture more ad dollars.

Reddit is now treading the well-worn path of many platforms before it: the quest to gather a large enough user base to attract brands without alienating its core audience.

Big brands appear to be among the first to get hit with manual actions. One major company had a weird response. The post Big Brands Receive Site Abuse Manual Actions appeared first on Search Engine Journal.

This year’s Digiday Content Marketing Awards successfully leveraged video content and personalization to craft compelling narratives that resonated with audiences. User-generated content and content collaboration also emerged as priorities as brands looked to expand reach and audience engagement. For instance, in the Best Event category, eBay won for its partnership with Vogue and rapper Ice