Categoria: Tendências
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How fast-food chain Carl’s Jr. is pushing CTV to become a performance channel
For the last year, fast-food restaurant Carl’s Jr. has been spending more on the channel, pushing for it more for performance than anything else.
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Digiday+ Research: Are cookie concerns, MFAs holding back publishers’ digital revenue?
Many publishers still depend on revenue from traditional channels in addition to digital ones, and fewer publishers get most of their revenue entirely from digital channels than they have in years past.
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WordPress Takes Bite Out Of Plugin Attacks
WordPress took decisive steps to combat supply chain attacks over the weekend by pausing plugin updates and resetting passwords The post WordPress Takes Bite Out Of Plugin Attacks appeared first on Search Engine Journal.
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Google Discusses Core Topicality Systems
Google’s director of product management discusses search rankings, including the importance of the core topicality systems The post Google Discusses Core Topicality Systems appeared first on Search Engine Journal.
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12 Reasons Your Website Can Have A High Bounce Rate
Discover the reasons behind a high bounce rate on your website and learn effective strategies for reducing it. Improve user experience and SEO performance. The post 12 Reasons Your Website Can Have A High Bounce Rate appeared first on Search Engine Journal.
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How AI-Powered Tools Are Revolutionizing Market Research
How AI-Powered Tools Are Revolutionizing Market Research AI is shaking up market research in a big way. It automates grunt work, delivers insights faster than ever, and gives you the edge to predict what your customers will want next.You might think AI crunches numbers. It does so much […] The post How AI-Powered Tools Are…
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Top 10 Digital Marketing Trends For 2024
Discover the top 10 digital marketing trends for 2024. Explore the importance of strategy over the latest technology and gain valuable insights. The post Top 10 Digital Marketing Trends For 2024 appeared first on Search Engine Journal.
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After months of testing, Google faces growing pressure to revamp the Privacy Sandbox
Six months after Google began phasing out third-party cookies in Chrome, the verdict on its alternatives is unchanged
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AI Briefing: The music industry raises the decibel for the fight over generative AI
Recent weeks have been marked by a flurry of announcements from industry giants and startups alike.
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VidCon’s Gen Z attendees speak out on YouTube, TikTok, Instagram, ads & AI
At this year’s VidCon, more than a dozen Gen Z attendees weighed in on the video apps they most and least like to watch, the ads they’re served and creators’ use of generative AI tools.
