Categoria: Tendências
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Tech Takes Over Marketing (But Not How You Think)
Are you spending too much on technology? A new study reveals marketing budgets are shrinking, yet spending on marketing tech is rising. But a big chunk of that tech goes unused. Solving that problem could boost your budget and ROI. Here’s how.
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What Are Zero-Click Searches & How Do They Impact SEO?
A zero-click search is when a user finds an answer directly in the search results without clicking a link.
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Podcast ad revenue growth slows, but networks and ad platforms pitch new content and ad buying tools at IAB Podcast Upfront
Podcast networks and ad platforms took to the stage Thursday at the IAB’s annual Podcast Upfront held in New York to talk up new show launches, improvements in measurement and ad targeting.
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Ad tech continues to balance skepticism and cautious optimism amid Google’s latest cookie delay
It’s been two weeks (ish) since Google announced the third delay to its long-gestating plan to rid it’s browser of third-party cookies — just about enough time to get over the shock of the utterly predictable.
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Ad tech’s week on Wall Street underscores critical industry challenges
DoubleVerify’s stock slumps more than 40% as key industry challenges mount.
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Inside the debate among marketers for and against virtual influencers
The rise of AI and the growth of the creator economy have sparked a resurgence in marketers’ interest in these digital personas.
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IPG’s former data chief Arun Kumar: How data collection can be improved without too much regulation
In his book, The Data Deluge, which comes out next week, Kumar argues that as data and data collection and analysis got more sophisticated, somewhere along the way, ethics took a backseat.
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Google Defends Lack Of Communication Around Search Updates
Google regularly updates search algorithms with thousands of unannounced tweaks annually, sparking discussion around transparency. The post Google Defends Lack Of Communication Around Search Updates appeared first on Search Engine Journal.
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13 Writing Side Hustles To Earn An Extra $1,000
This post will introduce you to 13 excellent writing side hustles you can pursue to make an additional $1,000 to… Continue Reading The post 13 Writing Side Hustles To Earn An Extra $1,000 appeared first on Copyblogger.
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Google’s Strategies For Dealing With Content Decay
Google shares strategies for managing outdated website content rather than deleting it. The post Google’s Strategies For Dealing With Content Decay appeared first on Search Engine Journal.