Categoria: Tendências

Streaming could change the NBA advertising landscape, say media experts.

Agility and flexibility will be key for independent agencies to take on the holding companies as the upfront marketplace plays out over the next several weeks and months — especially as client expectations change as a result of a far more complex market.

YouTube is updating its YouTube Select program that packages top creators’ channels, adding creator takeovers and introducing a new AI-powered ad product.

In this edition of the Digiday+ Research Briefing, we examine how advertisers are approaching spend in the upfront market, what metrics marketers use to gauge ad campaign success on streaming platforms, and how brands, retailers and agencies are investing in programmatic ads, as seen in recent data from Digiday+ Research.

What Google’s new AI Overviews documentation says that SEOs and publishers need to know The post New Google AI Overviews Documentation & SEO appeared first on Search Engine Journal.

La visión de Google de un mundo asistido por la IA quedó ayer más clara después de que el gigante tecnológico anunciara una amplia gama de actualizaciones de sus capacidades de IA generativa en diversas plataformas de software y dispositivos de hardware. En su conferencia anual de desarrolladores Google I/O, la empresa presentó formas de

Chance Johnson, Chief Commercial Officer, Nexxen CTV has been a driving force in the media and advertising industries for years, but the conversation has shifted as challenges and barriers have eased. Recently, CTV has become less of a gamble for both broadcasters and brands. In the past, concerns about quality inventory, audience reach and content

SEO ROI measures how much revenue SEO generates compared to its cost. Learn how to measure it.