Categoria: Tendências
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‘Absolutely no intention’: Publicis Group CEO rules out building a Trade Desk rival amid ongoing dispute
CEO Arthur Sadoun was clear there won’t be a Publicis-built rival. That path, he said, would pull the company too far off its current roadmap.
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How Workforce Platforms Improve Team Productivity
How Workforce Platforms Improve Team Productivity Modern-day organizations are looking for more productivity and collaboration. Workforce platforms provide meaningful tools to help teams achieve these objectives. These platforms simplify your day-to-day operations, giving employees the ability to collaborate and deliver results with ease. Chapters […] The post How Workforce Platforms Improve Team Productivity appeared first…
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Google Lists 9 Scenarios That Explain How It Picks Canonical URLs
Google’s John Mueller lists nine scenarios that lead Google to choose one URL as the canonical over another. The post Google Lists 9 Scenarios That Explain How It Picks Canonical URLs appeared first on Search Engine Journal.
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How To Break Through An Affiliate Site Plateau & Find New Growth – Ask An SEO
Get actionable ways to break affiliate plateaus using data, audience research, and new content distribution channels. The post How To Break Through An Affiliate Site Plateau & Find New Growth – Ask An SEO appeared first on Search Engine Journal.
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AI-Driven SEO: A Smarter Approach to Organic Growth
AI-Driven SEO: A Smarter Approach to Organic Growth SEO has become more complex over time. Search engines process more data, user behavior continues to evolve, and competition grows across every industry. Traditional methods still work, but they often require significant time and manual effort. This is where AI […] The post AI-Driven SEO: A Smarter…
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Ad Tech Briefing: The Trade Desk’s ‘changing of the guard’ and a ‘sign of the times’
So many exits, so much confusion in a buyer’s market.
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Inside The Trade Desk’s programmatic power struggle
The Trade Desk faces rising tensions with agencies over transparency — and more importantly, programmatic control.
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MrBeast is so big, Beast Industries turns down eight-figure brand deals if they aren’t the right fit
Beast Industries CEO Jeff Housenbold tells Digiday how the company is expanding and growing the monolith that is MrBeast.
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Creator content has become critical for retail media networks
Execs in the advertising businesses of retailers like Walmart, Best Buy and Albertsons see value in incorporating more creator-led content.
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Digiday+ Research: Publishers favor generative AI over predictive AI
Publishers have worked to find the right fit for AI tools, and found that generative AI lends itself better to journalism than predictive AI.