Categoria: Tendências

Anna Wintour’s successor at Vogue will have to overcome the myriad of challenges facing fashion media and the digital publishing ecosystem.

After years of miserably watching their content get ransacked for free by millions of unidentified AI bot crawlers, publishers were finally thrown a viable lifeline. 

Cluely launched a narrative before it launched a tool. And somehow, it’s working. 

Wpromote, Kepler and Jellyfish practices aim to illuminate impact of black box LLMs’ understanding of brands search and social efforts.

YouTube is updating its monetization policies to target mass-produced and repetitious content. Here’s you need to know. The post YouTube Targets Mass-Produced Content in Monetization Update appeared first on Search Engine Journal.

Want better B2B results? Combine traditional and digital marketing with AI, intent data intelligence, and geotargeting to enhance B2B buyer engagement. The post 5 High-Impact Ways To Integrate Traditional & Digital Marketing For A Personalized Buyer Experience appeared first on Search Engine Journal.

Georgina Bankier, vp, global platform partnerships, Dun & Bradstreet In today’s fractured media environment, connected TV and retail media are dominating advertiser attention — and their budgets. CTV ad spending is projected to reach $33.35 billion this year, while retail media’s 19.7% growth will be more than double the growth in overall digital ad spending

Cloudflare’s new pay-per-crawl feature blocks AI crawlers and allows publishers to charge for access, sparking debate in the SEO industry over content visibility and monetization. The post Cloudflare Sparks SEO Debate With New AI Crawler Payment System appeared first on Search Engine Journal.

YouTube is replacing the “returning viewers” metric with new viewer segments to help creators better understand long-term audience engagement. The post YouTube Adds New Viewer Metrics To Track Audience Loyalty appeared first on Search Engine Journal.

Faulty conversion tracking can tank PPC campaigns. Here’s how to fix the seven most common Google Ads tracking issues hurting your performance. The post Is Your Conversion Data Misleading You? 7 Common Google Ads Tracking Issues appeared first on Search Engine Journal.