Categoria: Tendências
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How to Use AI for Facebook Ads: Tips and Tools
If you advertise on Facebook, your reach could go further than ever before with the help of AI.
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Competitor Ad Spend: How to Uncover Your Rival’s Budget
Ever wonder what your competitors are spending on ads? Knowing this can boost your budget strategy and keep your marketing ahead of the game.
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Why You Should Be Focusing On Brand Marketing Right Now
Uncover the importance of brand marketing in today’s search landscape. Find out why focusing on conversational content can have a positive impact on your brand. The post Why You Should Be Focusing On Brand Marketing Right Now appeared first on Search Engine Journal.
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A Guide To Keyword Prioritization & The Newest Query Matching Controls In Google Ads
Understanding how the four keyword prioritization rules and new query matching controls work just might have you rethinking your account structure. The post A Guide To Keyword Prioritization & The Newest Query Matching Controls In Google Ads appeared first on Search Engine Journal.
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Don’t Start an Original Research Project Before Answering These 8 Questions
Original research presents unique benefits for your content marketing strategy. But not just anyone or any AI tool can do it well. Before you get started, read through — and answer — these eight questions.
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Why Google’s cookie deprecation reversal isn’t actually a reprieve for publishers
Publishers are keeping a “business as usual” approach to testing cookieless alternatives despite Google’s announcement that it won’t be fully deprecating third-party cookies after all.
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Google’s privacy shift on third-party cookies sparks concerns of Apple-like control
To get why this is a big deal, it’s important to know what Google’s actually planning for third-party cookies.
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Kodiak’s climbing strategy points to niche Olympic entry points for smaller brands
The nutrition bar brand has inked a partnership with USA Climbing.
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Future of TV Briefing: A look at Netflix’s streaming bundle playbook
This week’s Future of TV Briefing looks at how Netflix is going about bundling subscriptions to its streaming service.
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Why gaming venture capital funding is down in Q2 2024
After a resurgent first quarter of 2024 that saw VC firms pump $601 million into gaming, venture capital funding of gaming start-ups has come back to the ground in the second quarter, decreasing to $492 million
