Categoria: Tendências
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Goodway Group launches retail media accelerator to bring order to a growing industry
Digital media and marketing agency network Goodway Group added two new brands to focus on the modern marketing funnel and retail media expertise as part of its strategic expansion into growing areas of the industry.
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Research Briefing: Despite challenges, marketers plan to increase programmatic spending in 2024
In this edition of the Digiday+ Research Briefing, we examine the challenges marketers are facing within the programmatic ad market, what publishers are saying about diversifying revenue streams and how YouTube refined its pitch ahead of last week’s upfront event, as seen in recent data from Digiday+ Research.
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Media Briefing: Why some publishers are resurrecting their print magazines
Nylon and Complex are bringing back print, but see more opportunity than just pure ad revenue.
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WTF is ID spoofing?
ID spoofing, cookie stuffing, ID stuffing, etc. What does it mean when an SSP’s user ID doesn’t match the DSP’s ID?
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WP Rocket WordPress Plugin Now Optimizes LCP Core Web Vitals Metric
WP Rocket WordPress caching plugin will now automatically optimize LCP Core Web Vitals sitewide automatically. The post WP Rocket WordPress Plugin Now Optimizes LCP Core Web Vitals Metric appeared first on Search Engine Journal.
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Why Public Speaking is Important for Medical Practitioners
Why Public Speaking is Important for Medical Practitioners Knowing how to speak well and communicate clearly are necessary characteristics for all of us, whatever our job or field of activity. However, some areas have certain specificities when it comes to public speaking, so for certain professions, speaking well is crucial […] The post Why Public Speaking is…
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TikTok moves toward ‘performance automation vision’ with latest machine learning ad tools
Just like Google, Meta and Amazon, TikTok wants to make advertising easy.
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Why advertisers are using AI to manage ‘choice overload’ and unlock first-party data
Daniel Engelke, Content Marketing Manager, Viant Advertisers exploring, if not currently using, AI-powered solutions from their ad tech partners need to ask if those tools are truly solving their everyday challenges. These challenges span from the decline of third-party cookies (even if their end date has once again been pushed off) and new digital privacy
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The 7 Best Landing Page Builders for 2024
Check out our list of the top landing page builders you can use to optimize your ecommerce site for higher conversion.
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Google AIO 24: Threats And Opportunities
This article explores the good, the bad, and the ugly of AI Overviews, including lower CPCs, misinformation, and potential traffic loss for content creators. The post Google AIO 24: Threats And Opportunities appeared first on Search Engine Journal.