Categoria: Tendências
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Coca-Cola Focuses Lens on Innovative, Lower-Budget B2B Content Play
Coca-Cola didn’t design its new content platform for beverage consumers. It launched Coca-Cola Lens for the restaurants and retailers who sell the products. Find out why this new initiative deserves attention from all B2B marketers.
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The Top SERP Features in 2024 — Whiteboard Friday
In this Whiteboard Friday, Tom takes us through the top SERP features of 2024 by both presence and Share of Voice.
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As demand for thrifted fashion grows, eBay hopes two-pronged strategy will defend market position
As demand for secondhand apparel rises, eBay needs to hold the line.
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How Snapchat, Meta, Pinterest and Google are eyeing up TikTok ad dollars
Timing is everything when it comes to these moves, and the underlying messages are certainly not lost on advertisers.
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Inside The New York Times’ plans to correlate attention levels to other metrics
There’s a lot of buzz around attention advertising right now, but The New York Times is trying to stay grounded even as it develops its own plans.
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Why publishers are preparing to federate their sites
The Verge and 404 Media are exploring the fediverse as a way to take more control over their referral traffic and onsite audience engagement.
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Why publishers fear traffic, ad declines from Google’s AI-generated search results
Some publishers and partners hope for more transparency from Google and other AI companies related to AI-generated search.
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Google Confirms: No Algorithmic Actions For Site Reputation Abuse Yet
Google confirms algorithmic actions for site reputation abuse are not live, and will only impact specific content. The post Google Confirms: No Algorithmic Actions For Site Reputation Abuse Yet appeared first on Search Engine Journal.
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Which podcast trends are capturing advertisers’ attention in 2024
Jenny Haggard, global thought leadership lead, Spotify Advertising The prevailing sentiment in marketing is the shorter the content, the better. In an attention economy, capturing people’s eyes and ears is challenging, so advertisers tend to believe that keeping content brief — no matter the message — promises more views, streams and engagement. However, one proven
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How To Make $10,000 Per Month Without Quitting Your Job
There are plenty of ways to make $10,000 per month, but many opportunities have high startup costs, require advanced skills,… Continue Reading The post How To Make $10,000 Per Month Without Quitting Your Job appeared first on Copyblogger.
