Categoria: Tendências

Now’s a good moment as any to take stock —and make a few bold calls about what’s coming next. 

Boiled down to their essence, ESOPs are when an owner or founder sells their stake in an agency to the employees who all receive stock, most often held in a trust.

Not all paid media is created equal. Know what works where – and why – before you pour money into your next campaign. The post What Is Paid Media: The Different Types & Examples appeared first on Search Engine Journal.

Tests show that removing meta descriptions may improve search engine traffic, although some say SEO tests are performative theater. The post SEO Rockstar “Proves” You Don’t Need Meta Descriptions appeared first on Search Engine Journal.

CMOs launched these new programs in response to the growing importance of influencers in recommending products.

The surge in the number of live podcast events in 2025 reflects a broader shift: advertisers are betting bigger on podcasts — not just as an audio channel but as a full-fledged creator economy play.

Unlock hidden traffic by winning SERP features like Featured Snippets and AI Overviews. Find and claim these easy wins using Semrush—no new content needed.

AI Overviews are gaining popularity and impacting SEO campaigns. Learn how to research and track your AI Overview visibility with Semrush’ SEO Toolkit.

Discover how Semrush tools can help you research, execute, and track local SEO across multiple locations.