Categoria: Tendências
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How AI Chatbot Traffic Is Changing Content Discovery and Visibility
How AI Chatbot Traffic Is Changing Content Discovery and Visibility AI chatbots have quietly become one of the most important gateways to online content. Instead of typing queries into a search bar, people increasingly ask questions directly in conversational interfaces. Chapters From search queries to […] The post How AI Chatbot Traffic Is Changing Content…
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Google’s Recommender System Breakthrough Detects Semantic Intent
Google quietly published a research paper that shows how to improve recommender systems like Google Discover and YouTube. The post Google’s Recommender System Breakthrough Detects Semantic Intent appeared first on Search Engine Journal.
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‘This is what the future will look like’: Accenture Song has moved upstream of advertising
Accenture Song has outgrown the agency business without becoming an agency.
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Virality is no longer just a vibe at MrBeast’s Beast Industries
MrBeast is hiring a head of viral marketing. Marketers would be wise to pay attention.
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‘The year where the dust settles’: Digiday editors share 2026 predictions
Between generative AI pilot projects and emerging agency hold co models, 2026 will be the year that signals turn into strategy.
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Ad Tech Briefing: CES marks the opening of digital advertising’s (likely) year of consolidation
Platforms including Amazon and Reddit use the Las Vegas-hosted event to muscle in on advertising budgets traditionally controlled by ad tech vendors.
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At CES, Omnicom Media ties a deal with Walmart purchase data into Meta’s influencer followers
The partnership connects Walmart customer purchase data with Meta’s raft of influencers (via Instagram) to empower Creo to to help brands identify potential creator partners.
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Why publishers are building their own creator networks
Publishers are forming creator networks to regain control, combat traffic declines, and reach audiences shifting toward influencers.
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Reddit Introduces Max Campaigns, Its New Automated Campaign Type
Reddit introduces Max campaigns, a new automated campaign type designed to simplify setup, improve performance, and provide deeper audience insight for advertisers. The post Reddit Introduces Max Campaigns, Its New Automated Campaign Type appeared first on Search Engine Journal.
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Microsoft CEO, Google Engineer Deflect AI Quality Complaints
Microsoft CEO Satya Nadella urges moving beyond “slop vs sophistication,” while Google engineer Jaana Dogan frames AI criticism as burnout. The post Microsoft CEO, Google Engineer Deflect AI Quality Complaints appeared first on Search Engine Journal.