Categoria: Tendências
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Google Papers: Leaked Documents Reveal Search Algorithm Secrets
Has Google been lying for years about how to optimize for search? The explosive release of internal documents contains interesting revelations. But what should marketers do about it?
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The Customer Journey: Stages, Mapping, and Examples
Learn how to map out the entire customer journey to improve your marketing and customer experience.
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4 Insights From the Google Leak — Whiteboard Friday
In this Whiteboard Friday, Tom touches on four particular insights gleaned from the recent Google documentation leak.
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How Klarna is using AI for cost savings, changing ‘extremely frustrating’ creative processes
Klarna has started to use AI for ideation, image creation and translation efforts to create more personalized campaigns for consumers across the 45 markets that it operates in currently.
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Digiday+ Research: Publishers continue to rely on programmatic revenue, despite recent issues
Programmatic marketing has its fair share of issues. But the fact is that publishers continue to depend on the revenue they get from programmatic advertising.
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WTF is app sprawl (and how does HR get organized)?
Sifting the hundreds of thousands of tech products available to create the best tech stack that makes sense for your workplace and ensuring it’s future-proofed, is time-consuming.
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FullThrottle.AI creates audience planner tool using an AI assistant
AI and data company FullThrottle.AI is developing an audience targeting tool for agencies using an AI assistant.
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Shrinking budgets leave programmatic marketers with a raw deal
Shrinking budgets mean clients are less willing to shell out enough money to cover tech tools, staff working hours and commissions, leaving programmatic marketers with the short end of the stick.
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From Data to Dialogue: Creating Client-Centric Reports
Learn how to craft compelling marketing reports that drive decisions. Customize insights, engage with storytelling, and make reports that resonate with various stakeholders
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How To Rank Your Website On ChatGPT: 10 Strategies
ChatGPT is stealing traffic from Google Search, and as a result, most websites are seeing a lower ROI from their… Continue Reading The post How To Rank Your Website On ChatGPT: 10 Strategies appeared first on Copyblogger.