Categoria: Tendências
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Meta Tags: What They Are & How to Use Them for SEO
Meta tags are HTML tags that provide information about a webpage‘s content to search engines and users.
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Top 18 Affiliate Marketing Tools to Boost Traffic and Conversions
Learn how you can use affiliate marketing tools to help you increase your conversions.
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Understanding & Optimizing Cumulative Layout Shift (CLS)
Find out how Cumulative Layout Shift (CLS) can affect your website and why it’s important to optimize for this Google ranking factor. The post Understanding & Optimizing Cumulative Layout Shift (CLS) appeared first on Search Engine Journal.
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Small Player Wins Big in Brand Games
A small sports apparel brand made a fresh marketing play that gained global attention and a spot at the Olympics alongside the biggest brands in the world. Take note (and inspiration) to help your marketing game.
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What Are Breadcrumbs & Why Do They Matter For SEO?
Improve SEO and user experience with breadcrumbs on your website. Learn how implementing breadcrumbs can have a positive impact on your website’s visibility and navigation. The post What Are Breadcrumbs & Why Do They Matter For SEO? appeared first on Search Engine Journal.
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Google Confirms Robots.txt Can’t Prevent Unauthorized Access
Google’s Gary Illyes confirms that robots.txt is ineffective at stopping unauthorized access The post Google Confirms Robots.txt Can’t Prevent Unauthorized Access appeared first on Search Engine Journal.
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Inside the deal structure of Outbrain and Teads’ billion-dollar merger
The intricacies of ‘one of the worst kept secrets in ad tech M&A’ offer a curious insight into dealmaking in 2024.
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‘Straight from the top’: Criteo says Google won’t pull an Apple when it asks whether people want third-party cookies
According to Criteo, whatever prompt Chrome users see about turning off third-party cookies will clearly outline the implications of opting out of being tracked.
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Brat Summer’s sun might be setting, have marketers noticed?
Agencies are pitching tactical work to clients based on the Charli XCX-spawned trend. But time is running out.
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While AI isn’t bad, it does have a serious branding problem
Platforms are desperate for people to see past the creepy Skynet version of AI and embrace their vision, but they just can’t seem to make it happen.