Categoria: Tendências
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Media Buying Briefing: What the holding companies’ H1 results indicate for the rest of 2024
Publicis Groupe, followed closely by Omnicom, posted strong six-month performances — and more importantly, expect solid mid-single digit organic growth in the second half of 2024.
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TikTok, Snap offer influencer agencies access to data and creators to gain competitive advantage
Social platforms from TikTok to Snap are developing closer relationships with influencer agencies by offering direct access to first-party data and creator programs as Meta apps maintain their dominance.
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Why Apple is the Big Tech dark horse of adland
‘Everybody’s waiting on Apple to do something big.’
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Here’s how brands are approaching the Paralympic Games
Three advertisers discuss how and why they’re making the Paralympics a priority.
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CMO Strategies: Inside Reddit, Pinterest and Snapchat’s efforts to court marketers
This is the second half of Digiday’s CMO Strategies report on social media. In this report, we examine Pinterest, Reddit and Snapchat’s efforts to attract marketers and how brand safety remains a concern across social media platforms.
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What Are Breadcrumbs & Why Do They Matter For SEO?
Improve SEO and user experience with breadcrumbs on your website. Learn how implementing breadcrumbs can have a positive impact on your website’s visibility and navigation. The post What Are Breadcrumbs & Why Do They Matter For SEO? appeared first on Search Engine Journal.
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Understanding & Optimizing Cumulative Layout Shift (CLS)
Find out how Cumulative Layout Shift (CLS) can affect your website and why it’s important to optimize for this Google ranking factor. The post Understanding & Optimizing Cumulative Layout Shift (CLS) appeared first on Search Engine Journal.
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Search Intent and the Organic Funnel — Whiteboard Friday
In this episode of Whiteboard Friday, Tom connects search intent to the organic funnel and how this can help guide our keyword research.
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Content Creation Shortcuts: Do More in Less Time
Content Creation Shortcuts: Do More in Less Time We all know that content is king. But creating high-quality content consistently can feel like an uphill battle. The pressure to produce engaging, informative, and shareable material is immense. But fear not! There are strategic shortcuts to help you […] The post Content Creation Shortcuts: Do More…
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Leveraging AI to Personalize Legal Content for Maximum Engagement
Leveraging AI to Personalize Legal Content for Maximum Engagement Specialized law firms often face a tough challenge: engaging victims and their families with relevant, compelling content. Generic legal advice just doesn’t cut it anymore. Think about being able to speak directly to your audience’s unique situations, providing […] The post Leveraging AI to Personalize Legal…