Categoria: Tendências

The art of making sales at Cannes may not be the same strategy taught in business school.

Influencer agencies are muscling their way deeper into Cannes Lions, as it becomes more of a distinct media channel. Are acquisitions around the corner?

The Cannes Lions Festival’s evolution from a sun-soaked schmooze-fest to a hive of strategic deal-making, discussion and deliberation continues to unfold this year.

Discover 15 proven strategies to boost Google Ads conversion rates. From keyword optimization to social proof, maximize ROI with these actionable tips. The post 15 Ways To Improve Conversion Rates In Google Ads appeared first on Search Engine Journal.

This detailed guide reveals how to build and maintain a diverse backlink profile to boost your website’s search performance. The post How To Build A Diverse & Healthy Link Profile appeared first on Search Engine Journal.

Google’s Gary Illyes responded to a question about concerns over toxic link sabotage The post Google Answers Question About Toxic Link Sabotage appeared first on Search Engine Journal.

Despite being clear in his original statement recommending diversifying traffic sources, someone still asked SearchLiaison if traffic diversity is a ranking factor The post Google On Traffic Diversity As A Ranking Factor appeared first on Search Engine Journal.

If not resolved, it could result in the industry’s largest indie DSP cutting off access to Yahoo’s video inventory.

Digital media agency Goodway Group has been laying off employees across multiple teams in the past year as part of an ongoing reduction in its workforce, according to multiple sources who have been terminated.

Create a scalable lead generation strategy with content. Find out how to attract and engage your audience with exceptional lead magnets. The post What You Need To Generate Leads With Content appeared first on Search Engine Journal.