Categoria: Tendências

Uber Ads’ head of advertising discusses navigating programmatic challenges and embracing AI advancements in a special episode of the Digiday Podcast recorded at Cannes Lions.

Ban? What TikTok ban?

The PepsiCo brand is investing in fitness clubs across the U.S.

With an eye-popping $60 million-plus prize pool, the Esports World Cup has been met with both excitement and skepticism by longtime observers of the space.

The power of the creator economy and its hold on the advertising industry is on full display at the Cannes Lions International Festival of Creativity this year.

This post was sponsored by Adpulse. The opinions expressed in this article are the sponsor’s own. As managers of paid media, one question drives us all: “How do I improve paid ad performance?”.  Given that our study found close variant search terms perform poorly, yet more than half of the average budget on Google &…

Razorfish launches R-Index: A revolutionary technology that turns consumer data silos into strategic insights on consumer journeys and brand sentiment The post Razorfish R-Index Turns Consumer Data Silos Into Strategic Insights appeared first on Search Engine Journal.

Daily Mail is making a big push into long-form video with plans to debut a dozen shows on YouTube by the end of this year.

Learn how to use ecommerce analytics data to improve your customers’ shopping experience and boost sales.