Categoria: Tendências

There are two ways to look at the emerging influencer marketing industry: the talent side and technology side of the business.

Not all of the conversations at Cannes were creative in nature.

Evil Geniuses management is aware of the hit the brand has taken, and last week’s rebrand is a conscious effort to mend fences with fans. The crux of the rebrand was a return to the team’s original logo, which management had changed following the PEAK6 acquisition in 2019.

What you might’ve missed at Cannes Lions 2024.

The Private Aggregation API provides a means for marketers to receive reach and frequency reports post-cookie.

The fact that the much-anticipated “year of gaming” hasn’t happened yet is not necessarily a harbinger of doom for the gaming industry and its advertising dreams. Much like how mobile is now a standard advertising channel despite the lack of an agreed-upon “year of mobile,” the hype surrounding the concept of a “year of gaming”…

A curated approach to email could provide marketers with alternatives ahead of cookie deprecation.

Discover how schema markup can improve your website’s performance in search results. Use variants schema to highlight product variations and provide context to search engines. The post What Is Schema Markup & Why Is It Important For SEO? appeared first on Search Engine Journal.