Categoria: Tendências
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Local SEO: What Is It & How to Do It
Local SEO is the process of improving search visibility, traffic, and brand awareness for local businesses.
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Google Updates Guidance On EEA Carousels Beta Structured Data
Google updated the structured data guidance for a new EEA-only Carousels (Beta) structured data The post Google Updates Guidance On EEA Carousels Beta Structured Data appeared first on Search Engine Journal.
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‘Considerably less ready’: Marketers’ post-cookie preparedness has dropped by 23% since 2022
Marketers might not be as ready for cookie deprecation as once thought.
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As Oracle’s ad business collapses, layoffs and uncertainty ripple through the industry
Whether it’s the privacy issues or its ad division’s poor state, Oracle’s chances of recouping much — if anything — on what it invested are slim. That’s the kind of mark in history CEOs try to avoid at all costs.
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Inside Linda Yaccarino’s first 12-months as X’s CEO
Her bustling week at Cannes Lions on the Côte d’Azur perfectly summed up her tenure so far at X: busy, flashy, but ultimately predictable and elaborate.
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GARM’s lead sheds light on new standards for sustainability measurement in media
GARM’s Rob Rakowitz shares how his team worked to create a Rosetta Stone for talking about and measuring sustainability in the advertising ecosystem.
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Marketing Briefing: Brands set to focus on influencer and OOH activity at Wimbledon
The most prestigious event in tennis begins next week.
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OpenAI’s Rockset Acquisition And How It May Impact Digital Marketing
Why OpenAI’s Rockset acquisition could be the beginning of a shift in digital marketing and ecommerce The post OpenAI’s Rockset Acquisition And How It May Impact Digital Marketing appeared first on Search Engine Journal.
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Reflections and revelations: Cannes ad execs confront responsibility amid industry chaos
Responsibility isn’t usually a strong suit for ad execs at Cannes, but this year, it took center stage.
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11 Things You Can Do With a Free Semrush Account
With a free Semrush account, you can perform keyword research, analyze your competitors, track keyword rankings, and much more. Learn more about what tools you can use and their capabilities.
