Categoria: Tendências
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How Marketers Can Reach Gen Z On Social Media
Get insights into the ways in which Generation Z is engaging with social media to build relationships and share their stories. The post How Marketers Can Reach Gen Z On Social Media appeared first on Search Engine Journal.
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Google HCU: What Can You Do? — Whiteboard Friday
In this week’s episode of Whiteboard Friday, Tom follows up on his previous blog post about the Helpful Content Update and provides actionable insights into what you can do if you’ve been impacted by this rollout.
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A Guide To Robots.txt: Best Practices For SEO
Get a comprehensive guide on using meta robots tags and robots.txt to control how search engine crawlers interact with your website. The post A Guide To Robots.txt: Best Practices For SEO appeared first on Search Engine Journal.
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How to Do Market Research for a Startup: A Complete Guide
Learn how to perform market research that can ensure your startup’s success with our detailed guide.
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How to Use Keywords for SEO: 7 Best Tips
Learn how to use keywords for SEO to grow organic traffic. And see where to use them for the best results.
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Research Finds Data Standards for Marketing Are a Must, But Few Brands Have Them
New research reveals almost all marketers say data standards are essential for ROI. Yet, many lack them. Learn the first thing to do to establish a data standards strategy (and it’s something that will help in more ways than that one.)
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AI Briefing: Media Buying Summit highlights judicious adoption of AI ad tools
Onstage and off, media agency execs talked about the potential roles of machine learning and generative AI.
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Agencies take diversity efforts beyond the numbers
Agencies discussed diversity strategies in the face of clients starting to pull back on their initiatives.
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Airbnb doubles down on brand over performance for campaign to draw more hosts
Airbnb wants more people to list their properties on its platform. To persuade them to do that, it’s relying on a brand campaign that’s built up steam over the last two years.
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How Walmart is evolving its data analytics platform to reflect an AI-driven focus
Walmart is renaming its data analytics platform, formerly known as Walmart Luminate, and adding new features. It’s meant to reflect Walmart’s overall goal of not only providing data but also, increasingly, recommendations.