Categoria: Tendências
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Why the US Open is building a tennis metaverse inside Roblox
Fortnite and Roblox are not the only gaming platforms that have made their presence known at the US Open this week. The tournament’s gaming experience also featured two consoles loaded up with “Top Spin 2K25,” the premium console tennis game that launched earlier this year.
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The cases for and against investing in CTV during the presidential election cycle
Marketers are at least a little skittish about their expensively made spots showing up next to political messages. Does that mean they should steer clear of CTV until after election day?
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Studios embrace ‘creator and meme culture’ as movies like Twisters, Beetlejuice Beetlejuice memeify marketing
Roughly three quarters of younger consumers in the U.S. – Gen Z and millennials aged 15-43 – have decided to watch a movie following seeing “its online virality or memes about it,” per data from an August poll of over 1,600 consumers across the nation, per UTA IQ data.
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Google May Unify Schema Markup & Merchant Center Feed Data
Google wants to unify structured data markup and Merchant Center feed data for consistent product listings across shopping experiences. The post Google May Unify Schema Markup & Merchant Center Feed Data appeared first on Search Engine Journal.
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New LiteSpeed Cache Vulnerability Puts 6 Million Sites at Risk
A critical flaw in the LiteSpeed Cache WordPress plugin puts millions of websites at risk of full site takeovers The post New LiteSpeed Cache Vulnerability Puts 6 Million Sites at Risk appeared first on Search Engine Journal.
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August Update from IAB Shows Ad Spend & Opportunities For Growth In 2024
Get insights into the shifting ad spending trends and strategies for growth in the Interactive Advertising Bureau’s 2024 Outlook study. The post August Update from IAB Shows Ad Spend & Opportunities For Growth In 2024 appeared first on Search Engine Journal.
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SearchGPT vs. Google: Early Analysis & User Feedback
OpenAI’s SearchGPT prototype shows potential to challenge Google, but early analysis reveals limitations and need for further development. The post SearchGPT vs. Google: Early Analysis & User Feedback appeared first on Search Engine Journal.
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What Are UGC Links? (Vs. Sponsored and Nofollow)
The UGC link attribute (rel=“UGC”) shows that a link appears in user-generated content, such as comments.
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What Is Organic Traffic? (And How to Increase It)
Organic traffic comes to your site via unpaid search results. Here’s how to increase organic traffic to your site.
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How To Create a Video Strategy for Now and the Future
Creating more videos for the sake of video won’t get you far (even when the requests come from your CEO or other executives). But a customer-centric video strategy will. Here’s what to consider as you build yours.
