Categoria: Tendências
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Why most — but not all — Esports World Cup stakeholders consider the event a success
The Esports World Cup’s organizers are leaning into non-viewership key performance indicators to demonstrate its success. In an interview with Digiday last week, EWC CEO Ralf Reichert mentioned twice that tourism to the Saudi capital of Riyadh had seen a 30 percent bump this year.
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Meet Judge Leonie M. Brinkema, who’s overseeing Google’s second antitrust case
Here’s everything you need to know about the woman who will ultimately decide Google’s fate during this next case.
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How the elections are shaping influencer marketing, from brand strategies to social media spending
Potential voters are expecting more election content from influencers as the U.S. presidential race enters its most intense phase – but agencies will have to strike the right balance in their creator strategies, content types and the variety of platforms.
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WTF is the Justice Department’s ad tech antitrust case against Google?
This series of explainer videos breaks down the primary aspects of the Justice Department’s accusations that Google has monopolized the ad tech market.
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15 Project Management Tools For SEO Professionals
Find the perfect project management tool for your SEO team. Compare the pros and cons of 15 platforms and optimize your campaigns. The post 15 Project Management Tools For SEO Professionals appeared first on Search Engine Journal.
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Google’s Guidance About The Recent Ranking Update
Google’s Danny Sullivan published a statement about the recent ranking update, stressing not to make radical changes to improve rankings The post Google’s Guidance About The Recent Ranking Update appeared first on Search Engine Journal.
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Google Analytics Update: Plot Up To Five Metrics At Once
Google rolls out Analytics updates: new visualization tools, anomaly detection, and enhanced revenue tracking. The post Google Analytics Update: Plot Up To Five Metrics At Once appeared first on Search Engine Journal.
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The Helpful Content Update Was Not What You Think
Are Google’s Helpful Content Updates affecting your rankings in unexpected ways? It might not be just about your content. As the August update rollout wraps, we can expect some winners and some losers, but why? Tom Capper digs into the data and reveals the surprising reality of what sites impacted by the Helpful Content Update…
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Turn Marketing Into Meaningful Relationships — Whiteboard Friday
In this episode, Navah reminds us that long-term relationships with customers are fostered through communication and value alignment. With budget and consumer behavior in mind, learn how and where can you best serve your customers the content they are looking for.
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Mediavine Bans Publisher For Overuse Of AI-Generated Content
Ad firm Mediavine reportedly terminates a publisher’s account for overusing AI-generated content, citing quality concerns. The post Mediavine Bans Publisher For Overuse Of AI-Generated Content appeared first on Search Engine Journal.