Categoria: Tendências
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Jamila Robinson explains why Bon Appétit is getting into sports, relationships and subscription boxes
On the latest episode of the Digiday Podcast, Robinson talks about the new Sports issue of Bon Appétit, hitting newsstands today.
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Marketing Briefing: What to make of the major marketing trends of the first half of 2024
Marketers looked to generative AI, creating ad networks and more to drive their businesses throughout the first six months of the year.
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Bad hiring practices are harming employer brands, shrinking talent pools
On Glassdoor and Indeed, job seekers who had poor hiring experiences are dropping “Yelp-like feedback” about certain companies.
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DTC company Shapermint’s AI influencer engine highlights how marketers are actually using the tech
The fashion brand is using generative AI to script and storyboard influencer content.
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IntentIQ’s post-cookie alternative ID test shows promise
IntentIQ used an approach that blended cookie-based and cookie-less solutions in a partnership with independent full-service agency Involved Media for a campaign executed for an education client.
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Google Struggles To Boost Search Traffic On Its iPhone Apps
Google struggles to shift iPhone searches to its apps, reaching a low 30% adoption, as antitrust concerns loom over the Safari partnership. The post Google Struggles To Boost Search Traffic On Its iPhone Apps appeared first on Search Engine Journal.
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My Top 5 Local SEO and Marketing Takeaways From MozCon 2024
Tips applicable to local business marketing were wonderfully plentiful at this year’s MozCon. Today, Miriam shares the takeaways that rang bells and lit bulbs for her.
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Technical SEO Strategy: Expert Tips To Maximize Website Performance
Join our next Search Engine Journal webinar on July 17 and learn how to outrank your competition and hone your technical SEO strategy. The post Technical SEO Strategy: Expert Tips To Maximize Website Performance appeared first on Search Engine Journal.
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Meta Pushes GA4 Integration, Boasts 22% Conversion Boost
Meta urges advertisers to link GA4 data, claiming a 22% conversion boost. Integration offers insights but has limitations. The post Meta Pushes GA4 Integration, Boasts 22% Conversion Boost appeared first on Search Engine Journal.
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How To Use Python To Test SEO Theories (And Why You Should)
Explore the steps involved in using Python to test SEO theories and ensure the success of your SEO implementation. The post How To Use Python To Test SEO Theories (And Why You Should) appeared first on Search Engine Journal.
