Categoria: Tendências
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‘They’re wrong’: The Trade Desk CEO denies Roku rival rumor amid reports it’s building a smart TV operating system
Speaking earlier today at Exchangewire’s ATS conference in London, CEO Jeff Green denied rumors that The Trade Desk is cooking up a smart TV operating system.
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SEO Demystified: Understanding the Core Principles Behind Effective Optimization
SEO Demystified: Understanding the Core Principles Behind Effective Optimization So, you’ve got an awesome website, but it feels like a hidden gem lost in the depths of the internet. You want to shout from the digital rooftops about your awesome content or products, but nobody seems to be […] The post SEO Demystified: Understanding the…
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Assigning The Right Conversion Values To Make Value-Based Bidding Work For Lead Gen
Watch the third video in our series for tips on using proxy values and fine-tuning with conversion value rules in Google Ads. The post Assigning The Right Conversion Values To Make Value-Based Bidding Work For Lead Gen appeared first on Search Engine Journal.
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3 Sound Ideas for Building Audio Into Your Content Strategy
Your audience is almost always distracted. But when they gather around to listen, they engage with you in a deeper way. Try these expert-approved ideas for building audio into your content and marketing strategies.
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Google’s ‘my way or the highway’ approach takes center stage in antitrust trial
Testimony painted a vivid picture of Google’s stubborn refusal to budge at the negotiation table.
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With AI, agencies advance CTV contextual targeting by seeking emotional connections
With the help of artificial intelligence, agencies are analyzing emotions within shows to more closely align their ads in order to improve outcomes from attention to ad recall.
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Decoding the jargon behind Google’s antitrust ad tech trial: a glossary for the confused
From industry terms like “header bidding” to “AdX” to “DSPs” to internal Google terms, such as “Jedi Blue,” there’s a lot to wrap your head around.
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Future of TV Briefing: Why owned channels are key to creators’ commerce businesses
This week’s Future of TV Briefing looks at why it’s important for creators to have their own channels to support their affiliate commerce businesses.
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Retail media frenzy muddies negotiations with brands, who agency execs say must spend or ‘suffer the consequences’
In the retail media network arms race, agencies say their brand clients are feeling the squeeze, and are being pressured to spend big with retailers to secure and maintain premium in-store shelf space.
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Google Expands Video Structured Data Options With New Property
Google adds ‘ineligibleRegion’ property to video structured data, allowing publishers to specify regions where videos shouldn’t appear in search results. The post Google Expands Video Structured Data Options With New Property appeared first on Search Engine Journal.