Categoria: Tendências
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‘It’s in Google’s best interest’: Sources urge more formal Privacy Sandbox legal terms
Some even ponder the benefits of regulating web browsers, just like a public utility.
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Future of TV Briefing: How talent managers see creators’ professionalism levels increasing
This week’s Future of TV Briefing looks at how creators are becoming more professional as they diversify their revenue streams.
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Publishers’ Privacy Sandbox pauses settle into a deep freeze following reports of poor performance
Publishers aren’t ready to press play yet on dedicated Privacy Sandbox tests.
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CMO Strategies: A guide to display ads — benefits, obstacles and trends
The third installment of Digiday’s 2024 CMO Strategies series examines current investment in display advertising, as well as the business strategies and challenges associated with this marketing channel.
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Brian Lesser returns to GroupM with an expected focus on advancing tech
The latest C-suite shuffle within WPP’s media agency arm, GroupM, comes at the very top of the organization, as Brian Lesser returns to the company as global CEO this September.
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Media Briefing: Publishers say private programmatic revenue is up – but open is a mixed bag
Publishers check in on their programmatic businesses.
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Mod Op makes its largest agency acquisition as it expands AI, creative services
Independent digital agency Mod Op this week combined with Canadian creative digital agency Evans Hunt as it grows artificial intelligence and creative offerings.
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Advertisers don’t seem too tempted by Meta putting ads on Threads
Sure, there’s interest, but it’s tempered by the fact that advertisers still don’t really know why they should be on the app in the first place.
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Amazon Prime Day recap: Shoppers buy household items over pricey splurges on first day
Market research firm Numerator said the average order size on Prime Day so far is $59.78, according to data culled from nearly 7,500 Amazon orders by more than 4,000 households.
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How partnerships between athletes and brands are beginning to resemble influencer deals
Relationships between brands and athletes are getting shorter, as the line between influencer and athlete blurs.