Categoria: Tendências

Google expands AI search campaign tools to new languages, adds creative capabilities and advertiser controls to optimize performance. The post Google Ads Expands AI Campaign Tools To More Languages appeared first on Search Engine Journal.

Avoid content decay and stay ahead of the competition with proven refresh strategies. Elevate your SEO game today. The post Content Decay And Refresh Strategies To Maintain Site Relevancy appeared first on Search Engine Journal.

Among the Biden administration’s proposed crackdown on Chinese goods is an end to a trade loophole known as the de minimis exemption which allows foreign countries to sell goods directly to consumers without paying tariffs as long as it’s under $800 worth of goods.

80 marketers showed up at X’s New York HQ for the session.

This week’s Future of TV Briefing looks at how free, ad-supported streaming TV channels are filling less of their available ad slots this year.

With phones charged and livers steeled, attendees prepare to navigate a pixelated pandemonium. It can only mean one thing: DMEXCO is upon us.

When it comes to programmatic advertising on demand-side platforms, there’s no denying that industry giants Google and The Trade Desk are the dominant players. But according to a Digiday+ Research survey, there’s room for competition in the space, and industry members want that competition to come from Amazon.

Millions of users still play blockchain games on a regular basis, making the Web3 community a potential gold mine for advertising looking to reach a young, technologically literate audience.

Broadcasters NBCU and Channel 4, as well as brands including Bridgestone, Samsung and Nike, are considering the commercial impact of advertising in the summer Olympics.

This year, interactive and immersive experiences that engage storytelling have become essential for brands to connect directly with audiences. Finalists for the 2024 Digiday Awards have also leaned on cross-platform collaboration, data-driven personalization and culturally relevant elements to ensure brand messaging is both meaningful and impactful. For instance, finalists Illumination, Universal Pictures and Amazon embraced