Categoria: Tendências

The brand exec shared how Ferrero is rethinking retail media as a full-funnel tool — but challenges remain — at the Retail Media Advertising Strategies event in New York City.

Bleacher Report has 25 different show formats that will roll out throughout the NFL season and is forecasting a 50% revenue hike.

S4 Capital execs say the quiet part out loud: AI is eating the ad industry.

Consumer sentiment’s low going into the holiday season, but marketers shouldn’t take it as a sign to retreat from the fray.

Storytelling has always been at the core of brand marketing. Now, with AI becoming more deeply embedded in creative workflows, marketers are finding new ways to scale emotional, multimodal narratives that connect with audiences across channels. According to a recent study conducted by DMEXCO and Kantar, emotional advertising increases brand demand by more than 60%.

Google adds an Achievements report in Search Console so you can track click-based milestones, see in-progress goals, and jump to Insights and tips. The post Google Search Console Adds Achievements Report To Track Milestones appeared first on Search Engine Journal.

An OpenAI and Harvard study finds that 24% of ChatGPT use is information-seeking, with non-work usage now exceeding 70%. The post ChatGPT Study: 1 In 4 Conversations Now Seek Information appeared first on Search Engine Journal.

Google appears to have disabled the &num=100 results parameter, disrupting rank trackers and prompting a rethink of desktop impressions in Search Console. The post Google Modifies Search Results Parameter, Affecting SEO Tools appeared first on Search Engine Journal.

Court rulings enable WP Engine to proceed with nine claims and are given the chance to amend five others. The post WP Engine Vs. Automattic: Rulings Preserve WP Engine’s Lawsuit appeared first on Search Engine Journal.