Categoria: Tendências

AI Max, which launched May and rolls out this summer, aims to provide advertisers with a “one-click feature suite” for search campaigns.

After a year in which publishers shifted their revenue dependence away from traditional channels and toward digital channels, 2025 has seen a shift back toward more of a balance between traditional and digital revenue sources.

The creator economy got big enough to be taken seriously.

Machines cannot replace skilled marketers who understand the role of human behavior signals that drive rankings. The post Human-Centered SEO: How To Succeed While Others Struggle With AI appeared first on Search Engine Journal.

Google Search Console now shows performance data for Discussion Forum rich results as a distinct search appearance. The post Google Adds Forum Rich Results Reporting In Search Console appeared first on Search Engine Journal.

This WTF guide, sponsored by Fluent, explores what exactly non-endemic commerce media is and what these ad placements look like; why non-endemic commerce media is beneficial for advertisers as well as retailers, merchants and publishers; the role of first-party data in non-endemic commerce media — and its impact on revenue; and what to look for

Brand reputation wins in AI search. See how brand authority influences chatbot citations and what you can do to build and measure it effectively. The post How You Can Track Brand Authority For AI Search appeared first on Search Engine Journal.

LinkedIn’s new API marks a strategic move to position itself more firmly in the creator economy — and make the platform more attractive to advertisers. By allowing creators to integrate performance data into third-party tools, LinkedIn is reducing friction in campaign reporting and making it easier for brand partners to assess ROI.

Want better ROI from Microsoft Advertising? In this week’s Ask A PPC, Navah Hopkins tackles common frustrations and shows what profitable advertisers do differently. The post Ask A PPC: How To Make Microsoft Advertising Profitable appeared first on Search Engine Journal.

What sets true thought leadership apart from other content formats? This excerpt from Human-Centered Marketing by Ashley Faus breaks it down. The post Human-Centered Marketing: Thought Leadership appeared first on Search Engine Journal.