Categoria: Tendências
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How To Create Helpful Content Post-HCU
What does it take to create helpful content post HCU? In this detailed guide, Maryann shares a blueprint to guide your content creation efforts
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AI-Enhanced Keyword Selection In PPC
Discover how AI enhances PPC keyword strategies, from finding new keywords to optimizing existing campaigns and refining negative keyword lists for better results. The post AI-Enhanced Keyword Selection In PPC appeared first on Search Engine Journal.
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Influencer Marketing: The B2B Game Plan for Success
To win big with influencer marketing, B2B brands need the right game plan. Build it with this expert advice on selecting valuable partners, determining goals, and effectively positioning content.
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At the Digiday Publishing Summit Europe, publishers move away from trend chasing
Despite the publishing industry’s grim outlook, many outliers are simultaneously fighting to change and reluctantly accepting the status quo.
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Netflix’s gaming arm hopes ‘Squid Game’ adaptation will validate its mobile approach
The real test for Netflix’s gaming push could be coming as soon as next month. The second season of “Squid Game” comes out on December 26, and Netflix has announced that its official video game adaptation, “Squid Game: Unleashed,” will be rolling out at the same time.
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Future of TV Briefing: How the European creator economy compares to the U.S.
This week’s Future of TV Briefing recaps the conversation with Whalar’s Emma Harman about the European creator economy during last week’s Digiday Publishing Summit Europe.
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Advertisers grow spending in Amazon DSP as adoption increases
Amazon’s ads business has flourished in spite of its ad tech over the years not because of it.
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Should marketers ask harder questions of their brand safety and ad verification partners?
DOJ queries into the workings of DoubleVerify and IAS signal just how widespread concerns have become in the industry.
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Google Search Snippets Show Contradictory Information, Study Finds
Google’s Featured Snippets show contradictory information from same sources based on search phrasing, new investigation reveals. The post Google Search Snippets Show Contradictory Information, Study Finds appeared first on Search Engine Journal.
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How AI Shaped the 2024 Election: From Ad Strategy to Voter Sentiment Analysis
With Election Day here, it’s worth taking a look at some of the ways ad-tech firms, political startups and political agencies have used LLMs and machine learning.