Categoria: Tendências

Google’s John Mueller says that an exponential growth in content can trigger a re-evaluation The post Google Cautions: Exponential Content Growth Causes Re-Evaluation appeared first on Search Engine Journal.

Maybe execs should’ve seen this coming sooner.

Advances in cloud computing and machine learning have helped to democratize marketers’ ability to use MMM. There’s also just a need for marketers to have greater transparency into the effectiveness of media planning and media measurement.

While the communication strategy for the Democrats already included robust digital and social media placements that have become table stakes, those efforts will likely only increase in the weeks to come.

GoDaddy is moving away from its quintessential sports-related spots to focus on small businesses and entrepreneurs, according to CMO Fara Howard.

The Olympic moment comes at a time that is all too critical for a brand like Nike, which some industry experts say is pressured to improve its standing among consumers after seeing a dip in sales as of late.

Google’s cookie policy crumbles: The company reverses course on third-party tracking, putting privacy choices in users’ hands. The post Google Abandons Third-Party Cookie Phaseout appeared first on Search Engine Journal.

Google’s John Mueller offers an unexpected answer to whether blocking Google cancels the “linking power” The post Google Says This Will Cancel Your “Linking Power” appeared first on Search Engine Journal.

Join us LIVE on July 31 and learn simple hacks for attaining thousands of high authority links using Digital PR. The post Hacking Digital PR: How to Earn High-Authority Links from US Media appeared first on Search Engine Journal.

Patrick Roman Gut, senior vice president, head of new business, Adstra For decades, online advertising has relied upon a consistent, ubiquitous identifier: the cookie. Yet the cookie’s days are waning. Even though Google has delayed its cookie deprecation plans (again), there will eventually come a day when the Chrome browser no longer supports third-party cookies.